IPO-prospect Kuaishou has a big issue – how to bag a profit from the 300 million who use its short video app

Kuaishou, the Chinese short video app operator set for an IPO in Hong Kong as early as this month, has a big issue – how to translate its 300 million daily active users into profits.The app, which competes with ByteDance’s Douyin for eyeballs and whose name means ‘speedy hand’, allows users to upload and share short videos and about one-in-three of China’s netizens use it at least once a day.But according to preliminary financial filings the Beijing-based company chalked up a net loss of 68…

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