Time for Jeep to stop using Cherokee as a vehicle name, tribe’s chief says

Chuck Hoskin of the Cherokee Nation says company ‘does not honor us by having our name plastered on a car’

It is time for Jeep to stop using the Cherokee Nation’s name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe has said.

Chief Chuck Hoskin Jr said in a statement, which was first reported by Car & Driver magazine, that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.

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